Digital Marketing

Program Vision

The digital marketing program is concerned with developing the performance and implementation of the marketing function of (goods and services) products, relying on traditional marketing concepts and methods as well as modern computer applications. Nowadays the world is witnessing development in the field of electronic marketing where this program comes to provide students with the foundations and modern marketing concepts and develop their capabilities in planning marketing programs and raise marketing awareness among officials and decision-makers in public and private sector institutions.

Program Objectives

1. Provide graduates with concepts, scientific foundations, and the mechanisms of digital marketing.
2. Provide graduates with sufficient knowledge of the necessary methods in the digital marketing world.
3. Provide graduates with work skills that enable them to manage successful marketing campaigns through social media platforms.
4. Provide graduates with skills to join local and international markets to promote products and services.
5. Meeting the companies' and institutions' needs with qualified personnel in marketing and e-commerce.
6. Prepare the graduates with high scientific and technical skills to be able to contribute to support and develop the marketing field (marketing, distribution, promotion, sale, purchase ...)

Graduate Skills

• The ability to manage multiple social media platforms.
• The ability to use search engines in digital marketing as it called Search Engine Marketing (SEM).
• The ability to develop an effective marketing strategy.
• The ability to create websites and use them in marketing (web marketing).
• The ability to use marketing research as an effective tool in achieving digital marketing goals.