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Strategey-Winning in the marketplace (Concepts, Analytical, and Readings)

Authors: 
Aysar Philip Sussan
Thompson
Gamble
Strickland
Pages From: 
1
To: 
469
Publisher: 
McGraw-Hill Education
Edition: 
2
ISBN: 
978-0-07-331580-5
Date: 
Sunday, January 1, 2006
Topics: 
What Is Strategy and Why Is It Importnat ?
Analyzing a Company's External Environment
Analyzing a Company's Resources and Competitive Position
Crafting a Strategy :The Quest for Competitive Advantage
Competing in Foreign Markets
Diversification: Straregies for Managing a Group of Businesses
Strategy, Ethics, and Social Responsibility
Executing the Strategy: Building a Capable Organization and Instilling a Culture
Managing Internal Operations in Ways That Promote Good Strategy Execution