Journal Name:
An-Najah National University
Volume:
29
Issue:
5
Pages From:
67
To:
90
Date:
Wednesday, July 1, 2015
Keywords:
Porter’s Competitive Strategies, industrial sector in the city of Hebron, the performance of the industrial sector, cost leadership strategy, differentiation strategy, focus strategy.
Abstract:
This study explores the impact of the of the Porter’s Competitive
Strategies application on the performance of the industrial sector in the
city of Hebron. The study was conducted between February, 2011 and
December, 2011. The sample size consists of 40 firms from the city of
Hebron each of which has at least 4 employees. The authors find that
there exists a high correlation between the degree of applying Porter’s
Competitive Strategies in the industrial sector and the financial
performance of those firms in the city of Hebron. The authors also find
that the most commonly used Porter’s strategies in the order of their
This study explores the impact of the of the Porter’s Competitive
Strategies application on the performance of the industrial sector in the
city of Hebron. The study was conducted between February, 2011 and
December, 2011. The sample size consists of 40 firms from the city of
Hebron each of which has at least 4 employees. The authors find that
there exists a high correlation between the degree of applying Porter’s
Competitive Strategies in the industrial sector and the financial
performance of those firms in the city of Hebron.
The authors also find
that the most commonly used Porter’s strategies in the order of their
usage are: the strategy of Excellence, the Cost strategy, and the
Concentration strategy respectively. Based on the above study, the
authors recommend that firms should keep prices as low as possible
while promoting their products quality on one hand. On the other hand,
the industry must adapt business policies to promote business R&D and
human resource quality. Finally, the industry must target certain
geographic areas to meet their consumers needs all in an attempt to
improve the overall industry image gain more industry market share.